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Press Release, August 5, 2005

Destination Wedding Brides Putting Their Best Foot Forward on the Beach

New destination beach wedding bridal accessory available for brides and bridesmaids. Barefoot sandals may be replacing the traditional white pumps for today’s beach bride. Instead of going completely barefoot, many brides are putting their best feet forward with strappy bejeweled sandals, minus the soles.

Jewels by Jan, a San Diego-based beaded jewelry business, designed "Bridal Elegance" Barefoot Sandals for today’s trendy destination beach weddings. Jewels by Jan has fashioned a top-of-the-foot decoration for brides and bridesmaids handcrafted with sparkling Swarovski crystals and pearls. "Adorning your feet with sparkling jewels adds the finishing touch to a seaside wedding," said Jan Baker, Designer of "Bridal Elegance" and founder of the women-owned small business.

Recent statistics show that 30% of all engaged couples are planning to tie the knot in locations far from their hometown and in many cases, in a tropical beach setting. Beach weddings in places like Hawaii and the Bahamas have been popular for years; many couples are bringing their weddings to local beaches and resorts so that friends and family can enjoy their special day with them.

"Bridal Elegance" barefoot sandals are handcrafted in the U.S. using premium-quality Swarovski Crystals and Pearls, along with 14-karat gold Heishi spacers strung in a designated pattern on durable, elastic cord. The cord is a continuous double loop that secures behind the 2nd toe, runs across the top of the foot and then wraps around the ankle. The design is highlighted by a pearl and rhinestone medallion.

The sandals were designed to be an alternative to shoes that would be comfortable to wear in the sand. Jewels by Jan currently offers eight different bridal designs and custom-designs sandals for bridesmaids using colored glass beads in the bride's chosen colors.

Inspiration for the business, a joint venture between two sisters, came after Baker received a similar pair of barefoot sandals from a friend returning from Cancun. Using the same concept but different materials to add the "sparkle," Baker added her own unique features to improve comfort. While barefoot sandals are not a new footwear accessory, the designs created by Jewels by Jan carry the distinctive "medallion" that identifies every pair of their sandals. With the recent popularity of beach weddings, barefoot sandals have now stepped into the forefront as a must-have footwear accessory.

The sandals come in an array of colors as well as a multitude of bead shapes, sizes and materials. "Bridal Elegance" retails for $89.95/pair and is available on the website – http://www.jewels-by-jan.com.

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Contact Info:
JEWELS BY JAN
www.jewels-by-jan.com
858 414 4519


NOTE: A pair of Jewels-by-Jan wedding sandals were featured in the October 2005 issue of America's Bridemagazine in a section called, A Day at the Beach.

Jewels By Jan, Beaded Treasures
1930 NW 82nd Street, Clive, IA, 5032 - (858) 414-4519,
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